ABOUT US

In 2018, while on unpaid maternity leave, we—Michelle and Lisa—set out to create a space that reflects our community and celebrates diverse makers through carefully curated, accessible goods.

Drawing from our backgrounds in merchandising and creative direction—Michelle at Etsy and Lisa at NYC’s iconic Strand Bookstore—we set out to build something that balanced our new motherhood with creativity, storytelling, and meaningful work.

Six years later, that vision has grown into three shops: Stay Forever, our home and lifestyle store; Forever Young, our children’s shop; and our upstate location, Stay Forever Catskill. Each space reflects our shared passion for thoughtful retail and intentional curation.

As longtime Ridgewood residents with children in local schools, we’re deeply rooted in our community. Supporting small businesses—especially those owned by BIPOC and LGBTQIA+ creators—is at the heart of what we do. As a Latina and AAPI-owned shop, we celebrate diversity through the brands we carry, the stories we tell, and the spaces we create. Growing up, we didn’t always see ourselves reflected in the world around us. That’s why representation matters so deeply—we’ve built a shop where everyone can feel seen, valued, and inspired.

Thank you for being here. We hope you love our shop as much as we love bringing it to life!

💕 Michelle & Lisa