What it is: A safe, natural and effective toothpaste made with naturally-derived hydroxyapatite and vanilla extract so you can rest easy if a kid swallows it.

Who it's for: All ages.

What it does: Cleaning without harsh foaming agents, this toothpaste features hydroxyapatite—a mineral that makes up 90% of our tooth enamel—that has been proven to strengthen, whiten and protect teeth without fluoride. It has been used in Japan for over 40 years and is a gold standard there in oral care.

How to use: It's best to use toothpaste as step three in the RiseWell oral-care routine. Brush at least twice a day. After brushing, to ensure prolonged contact of the hydroxyapate with the enamel, do not rinse your mouth with water.

When used twice daily, one 4 oz. tube lasts about three months
Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of fluoride, harsh foaming agents, SLS and synthetic fragrance
Fragrance-free
Vegan; cruelty-free
Made in the USA

Ingredients

Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Vanilla Planifolia Fruit Extract, Potassium Cocoate, Stevia Rebaudiana Extract, Erythritol, Echinacea Purpurea Extract, Cellulose Gum, Gluconate, Xanthan Gum

Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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